Latifu Mumuni

AI and marketing consultancy for events, arts, heritage, and the third sector.

• Delivered 5 AI products and projects, helping clients reach new audiences, understand their data, and innovate internally with bespoke AI solutions.
• Built and deployed custom AI agents, GPTs, LLMs, data pipelines, and orchestration workflows for client organisations.
• Designed marketing automation architecture, CRM systems, and campaign performance infrastructure.
• Delivered AI readiness audits, implementation roadmaps, and hands-on team training for resource-constrained organisations.
• Developed multi-channel marketing strategies for cultural venues, heritage organisations, events, and nonprofits.

The premier global event series and trade body connecting the creator ecosystem with Fortune 500 brands and blue-chip advertisers.

• Led the strategic planning and execution of marketing activities for the international portfolio, driving brand presence and attendee acquisition.
• Oversaw the marketing for Creator Economy Live, Clarion’s flagship US event, while leading the launch strategy for its first UK spin-off.
• Managed end-to-end campaign lifecycles, ensuring alignment with global commercial objectives and audience growth targets.

The events, executive education, and custom content division of The Economist Group.

• The premier global event series and trade body connecting the creator ecosystem with Fortune 500 brands and blue-chip advertisers.
• Led the strategic planning and execution of marketing activities for the international portfolio, driving brand presence and attendee acquisition.
• Oversaw the marketing for Creator Economy Live, Clarion’s flagship US event, while leading the launch strategy for its first UK spin-off.
• Managed end-to-end campaign lifecycles, ensuring alignment with global commercial objectives and audience growth targets.

A leading B2B information and marketing solutions provider for the global travel industry.

• Planned and executed the launch of Business Travel Show APAC on a compressed three-month timeline, achieving 484 delegates for the inaugural edition.
• Defined the core proposition and buyer/exhibitor messaging, building an integrated plan across email, LinkedIn, search, and partnerships.
• Delivered the launch plan and campaign calendar on time and within budget.
• Implemented GA4 tracking from scratch and built bespoke Looker Studio dashboards to steer weekly spend, targeting, and outreach.
• Managed PR and PPC agencies while activating association and media-partner plans to extend reach into priority buyer communities.

The UK’s leading provider of public-sector exhibitions, conferences, and training.

• Led the central marketing function across five divisions, overseeing audience strategy, budget planning, and performance for large-scale portfolios (10,000+ annual attendees) and 300+ annual webinars/forums.
• Managed portfolio budgets (£70k–£200k), consistently reviewing channel mix to improve ROI and reduce Customer Acquisition Cost (CAC).
• Mentored a 20+ person marketing team, standardising planning and post-campaign review processes to elevate quality and execution pace.
• Optimised the MarTech stack (CRM, email, automation) and piloted governance-safe AI use cases to enhance efficiency and QA.
• Led brand development across public-sector segments, establishing messaging architecture, visual standards, and content pillars.